Build Your Brand: How to Choose The Right Fonts

Blog, Branding & Design | 0 comments

Which typefaces you choose, and the effect they create will frame the way your brand communicates visually.

We have created 20 unique font combinations to help give you a little inspiration when getting started on creating your own brand.

01. League Spartan

League Spartan is a modern typeface with strong structure and geometric form. This contrasts well against the elegant and more traditional style of Libre Baskerville. Using a serif for your body copy makes more dense information easy to read.

02. Julius Sans One

Julius Sans One offers a fine stroke, its broader baseline makes it a great display font. With a similar weight, Josefin Sans is a complementary choice for the body copy. As contrast is key for choosing type combinations, League Gothic creates a strong separator for the two sections. 

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03. Archivo Black

A bold, rounded typeface combined with a lighter, condensed style will make for happy font pairing. All three fonts in this example are strong, masculine and easy to read.

04. Libre Baskerville

Don’t be afraid to use one typeface across your entire brand. Finding fonts like Libre Baskerville that have style variants is a clever way to create nuance without over complicating your designs.

05. Bebas Neue

Bebas Neue is a favorite out there in the design-sphere. It’s condensed and clean form makes it excellent to use for headings. The rounded comparison of Bebas to Montserrat makes for a tidy and contemporary pairing.

06. Lora

Lora has brushed curves that make it a very elegant and sophisticated typeface. The effect of using the italic and regular togther is charming and feminine.


07. Roboto Condensed

Roboto Condensed is a sans serif typeface with a reading rhythm that is more like that of serifs, therefore a great choice for body copy as well as headings.


08. Cooper Hewitt Bold

With strong arches and curves, Cooper Hewitt is a classic typeface with excellent variations to use to separate your headings, subheadings and body copy respectfully.

09. Playfair Display

Playfair Display is an excellent typeface to use for wedding or invitation design. The heavy style of Playfair Display Black offsets beautifully against Playfair Display Italic, creating a harmonious hierarchy.

10. Norwester

Norwester is an attention grabbing, geometric font best used for headings. The pairing of Norwester, Kollektif and Montserrat is structured, bold and well composed. 

11. Source Sans Pro & Source Serif Pro

Source Sans Pro and Source Serif Pro were created to be used as a pair in design. They are another excellent example of marrying up a serif and a sans serif to create typographic harmony.

12. Yellowtail

A fun pairing: Yellowtail is a fat brush script typeface with with a mix of connecting letterforms. Contrasting nicely against the bold and more basic style of Open Sans Bold and Open Sans light.

13. Cinzel

Cinzel is considered contemporary, although it was inspired classical Roman style. With the delicate strokes of Quattrocento and Lora’s curves, this is a fine combination to use for headings or for invitations.

14. Oswald

Oswald has been redesigned as a web font to work across all digital screens. Teamed with Montserrat Light and Cooper Hewitt, this is a highly functional and easy to read interface font combination.

15. Cooper Hewitt Thin

Reports require less complicated type combinations, therefore this trio are a great choice. Don’t be afraid to use a thin typeface as a heading. This is one of the best ways to take advantage of a very fine type weight as it shows off the structure and letterform. 

16. Bodoni

Bodoni is known as a classic magazine heading typeface. Massimo Vignelli stated that ‘Bodoni is one of the most elegant typefaces ever designed’. The application of Bodoni paired with the contrasting of Montserrat is sophisticated and contemporary.


17. Merriweather

Merriweather was created specifically for web design and not favored as a print typeface. The combination of bold and regular style variants makes for easy reading and classic aesthetic. 

18. Leaque Gothic

League Gothic has a distinctive condensed style that has similarities to Archivo Narrow yet offsets well against the round form of Kollektif, acting as a nice barrier between heading and body copy.

19. Montserrat

Contemporary and cool, this is an excellent example of using a fine weight typeface for a heading and heavier versions for subheading and body copy. Montserrat has a clean, structured and easy to read form. The application of Montserrat Light for a heading softens the overall effect. 

20. Anton

A sans serif combination – Anton is a reworking of a traditional advertising typeface so designed to capture the attention of an audience with its strong, geometric form. To create more impact, it has been teamed with Open Sans Light for it’s contrasting visual qualities.

By putting together essential visual components you form a personality for your brand. Therefore, the application of typefaces is a fundamental step in starting your brand journey. We hope these combinations have given you some inspiration help guide you through the initial steps to creating your brand kit!


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