Consulting & Action Plan
Creation of Digital Marketing & Sales Blueprint For Your Business
Based On The Nature Of Your Business, We Will Pick The Proven Methods
& Formulate The Plan That Gives You The Best ROI.
Four Stages of Consulting & Execution Plan
Which Plan Do You Need to Solve Your Current Challenge?
Traffic Generation Plan
- Market Research
Knowing that your product is in demand & where to reach your potential clients are the most important thing before your start any business venture.
Get this right & you are having much bigger chance to win the ‘business game’ before you even start.
Research Methods:
Here we will be doing research using few intelligence tools such as Google Keyword Planner, Facebook Audience Insight & several other tools to determine your:
- Ideal niche market size
- Buyer persona / customer avatar
Based on the result, we will determine
- Client Progress Roadmap
- Product Value Ladder
- Attract Visitors
This stage is about turning strangers into visitors, create awareness, drive engagement & build relationship. Your site has to be able to attract your ideal visitors which are likely to turn into leads & at the end become your repeat clients.
How do you do that? Come up with relevant content at precise timing – just when they are searching for it.
Method to Attract Visitors:
- Website
- SEM (Search Engine Marketing)
- Blog
- SMM (Social Media Marketing)
- PPC Ads – Google Ads, Facebook Ads, etc
- Ads Remarketing & Retargeting
Content to Attract Visitors:
- Article, Social Media Post, Infographics, Video
Sales Conversion Plan
- Convert to Leads
This stage is about turning your visitors into leads / subscriber. The way to do this is by reaching up to them & ask their contact details via opt in form & onsite chat message.
When you’re in touch, answer their question & provide relevant content which is intriguing & have high value.
Methods to Get Leads:
- Lead Capture Form
- Meeting Form
- Onsite Chat Messages
Content to Convert Visitors Into Leads:
- Lead Magnet – Report/Guide, Checklist, Cheat Sheet, Resource List.
- Chat Script
- Questionnaire / Quiz / Survey
- Close The Sales
This stage is about turning leads into first time buyers with entry point offers & then ascend them into repeat clients by presenting the main offers & up-sells.
At this stage, it is very important to have an entry point offers with low dollar value to get the first transaction & gain trust. Hereafter, the sales of main offer & up-sell offers gets much better conversion.
Method to Close The Sales:
- Email Marketing
- Marketing & Sales Automation
- High Converting Sales Pages
Content to Convert Leads Into Customers:
- Pre-Offer Page – Demo, Free Trial, Comparison / Spec Sheet, Webinar
- Sales Pages – Entry Point Offers, Core Offers, Up-sell Offers