Four Stages of Consulting & Execution Plan
Which Plan Do You Need to Solve Your Current Challenge?
Traffic Generation Plan
- Market Research
Knowing that your product is in demand & where to reach your potential clients are the most important thing before your start any business venture.
Get this right & you are having much bigger chance to win the ‘business game’ before you even start.
Here we will be doing research using few intelligence tools such as Google Keyword Planner, Facebook Audience Insight & several other tools to determine your:
- Ideal niche market size
- Buyer persona / customer avatar
Based on the result, we will determine
- Client Progress Roadmap
- Product Value Ladder
- Attract Visitors
This stage is about turning strangers into visitors, create awareness, drive engagement & build relationship. Your site has to be able to attract your ideal visitors which are likely to turn into leads & at the end become your repeat clients.
How do you do that? Come up with relevant content at precise timing – just when they are searching for it.
Method to Attract Visitors:
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- PPC Ads – Google Ads, Facebook Ads, etc
- Ads Remarketing & Retargeting
Content to Attract Visitors:
- Article, Social Media Post, Infographics, Video
Sales Conversion Plan
- Convert to Leads
This stage is about turning your visitors into leads / subscriber. The way to do this is by reaching up to them & ask their contact details via opt in form & onsite chat message.
When you’re in touch, answer their question & provide relevant content which is intriguing & have high value.
Methods to Get Leads:
- Lead Capture Form
- Meeting Form
- Onsite Chat Messages
Content to Convert Visitors Into Leads:
- Lead Magnet – Report/Guide, Checklist, Cheat Sheet, Resource List.
- Chat Script
- Questionnaire / Quiz / Survey
- Close The Sales
This stage is about turning leads into first time buyers with entry point offers & then ascend them into repeat clients by presenting the main offers & up-sells.
At this stage, it is very important to have an entry point offers with low dollar value to get the first transaction & gain trust. Hereafter, the sales of main offer & up-sell offers gets much better conversion.
Method to Close The Sales:
- Email Marketing
- Marketing & Sales Automation
- High Converting Sales Pages
Content to Convert Leads Into Customers:
- Pre-Offer Page – Demo, Free Trial, Comparison / Spec Sheet, Webinar
- Sales Pages – Entry Point Offers, Core Offers, Up-sell Offers